Designing an ecomm store for an established beauty brand

CHALLENGE

We partnered with INDIGO to reposition and evolve the brand to better serve the next generation of beauty professionals. We did a deep dive into the history of the brand, the competitive landscape, and how we could best serve their current and future clients. Through our brand strategy, visual identity, and art direction, we arrived at a youthful, vibrant and contemporary identity appropriate for this legendary brand. After launch, e-commerce sales grew 150% in the first year.