Designing and launching a telehealth brand
Role: Full Stack Engineering, Creative Direction
We partnered with CAYA’s Founder + CEO, Courtney Cornick, PhD to help guide the brand towards a future of virtual private practice by crafting a custom design system that spans the web experience, custom client email feature, and branding. We wanted to create a welcoming space for Black women that brings the brand’s core value of “Come As You Are” to the center of their identity. By doing so, the new branding design lays a strong strategic and visual foundation for continued expansion of clients and business growth. Our work with CAYA was featured on POPSUGAR and verywell.